Fashion for the most wonderful time of year

This summer will be different than usual – there’s no doubt about it. But regardless of whether you’re off on a lakeside holiday, a break in the mountains, the countryside or the city, or choosing to enjoy your local surroundings on a staycation, you can find the best outfits and must-haves for your summer fun here. And we can let you in on one secret right now: our current favourite colours of blue, white and rose are in abundance in the upcoming summer trends.

Beach time!

Do you love the ocean and is a good dose of Vitamin Sea an essential part of every holiday for you? If so, you can let out a cheer because Marie Lund has plenty of stunning beach looks to choose from this summer: long bohemian dresses, wide shorts, lightweight tunic tops and cool shirts – simply take your pick and combine as you please.
Be sure to remember to stay safe this summer too: by covering your head and always using plenty of sun cream!

Hiking adventures

If you’d rather steer clear of the beach and enjoy some time in the mountains, the right outfits are still an absolute must for your trip. Alongside summer dresses, be sure to always pack some jeans and a cardigan – the mountain air can get rather chilly when the sun goes down.

Countryside dreams

Be it a holiday on a farm or a relaxing break at a yoga retreat, comfy clothes are essential for a countryside holiday. Nevertheless, opting for comfort doesn’t have to mean forgoing a stylish look. This summer, jumpers and jogging bottoms with unusual printed designs will be the ultimate eye-catchers!

City love

If you have a special love for a certain city, you know exactly how wonderful it is to get to know it from a new angle every time you visit. In the summer months in particular, most cities develop their own special charm. So what are you waiting for? Grab your favourite outfits and a pair of flat shoes and head off on your next city trip now! Don’t forget to pack a fancy dress and a pair of high heels for the evening too – after all, you never know who might want to take you out for dinner!

Home sweet home

If you want to achieve the perfect look for sitting back and relaxing on your balcony or terrace this summer, treat yourself to a few light and breezy summer outfits.
From the sound of it, it’s going to be a scorcher! Our tip: splash out on a couple of new dresses – if you receive a spontaneous invitation to a picnic or garden party, you’ll be perfectly styled within no time at all.

Here are some of our favorite styles

And when it comes to styling: Every great outfit also needs excellent make-up. To avoid plastering your face full in the warm summer months, a fresh new look is still the best option.
Simply apply a light foundation (with UV protection), dab some concealer under your eyes, apply mascara, use a highlighter and finish off with some blush and lip gloss and you’re good to go!
The hairstyle to go with the look: When the holiday season arrives, it’s time to do away with hairspray and elaborate hairstyles. Why not leave your hair down in light beach waves and let the fresh summer breeze flow through it for the most gorgeous summer look around?


Wherever you plan to spend your free time this summer, here are our must-haves for your suitcase or handbag:

1. “OSTSEEKÜSTE Hohwachter Bucht, Insel Fehmarn, Lübecker Bucht, Wismarer Bucht” from the “Wochenender” series, the perfect companion for a weekend break in Northern Germany, for example from Amazon
2. Chardonnay to go: a mini-bottle of dry “Strandwein” (beach wine) by Geschwister Kolb. Discovered at
3. A well-rounded companion: a bast bag with two handles and a shoulder strap. By Marie Lund
4. For hunger pangs: the “Coconut” snack bar by RAWBITE
5. Perfect when out and about: a picnic blanket in rose by Tolly McRae
6. Summer scent: the new “Ocean di Giola” by Giorgio Armani. With notes of juicy pear, lily of the valley and musk. Available at all good perfume shops
7. Rose-coloured nail varnish: “Nadege” by OZB, seen at

Images: PR

We wish you a wonderful holiday and plenty of fun with your new summer outfits!

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